In a world where narratives shape power, Ethiopia is making it clear: media and think tanks have a vital role to play in strengthening the BRICS alliance and empowering the Global South. Speaking recently to Xinhua, Ambassador Nebiat Getachew, Spokesperson for Ethiopia’s Ministry of Foreign Affairs, emphasized that BRICS is no longer just an emerging voice; it’s fast becoming a central pillar in global affairs. With its growing influence and expanded membership, BRICS has the potential to push forward a more inclusive and equitable international order.
Ambassador Nebiat pointed out that the media, far from being a passive observer, is a driving force behind how BRICS is understood and engaged with by the world. “As a platform for cooperation and fair governance, BRICS needs strong media support to fulfill its potential,” he said.
He stressed the importance of creating accurate, positive narratives around BRICS not only to counter misinformation, but also to build bridges between people in different regions. “The media must help foster cultural, artistic, and humanitarian ties,” Ambassador Nebiat said, especially given the geographic distance between member countries.
This message was front and center at the BRICS Media and Think Tank Forum, held in Rio de Janeiro under the theme “BRICS United: Forging a New Chapter for the Global South.” The high-level event drew more than 250 representatives from 150 media outlets, think tanks, and regional organizations from across 36 countries.
Ambassador Nebiat called on BRICS nations to support their media institutions and invest in storytelling that reflects the bloc’s collective aspirations including the fight against global threats such as climate change, poverty, terrorism, and inequality.
He also reaffirmed Ethiopia’s commitment to expanding media partnerships with BRICS countries. “To truly build solidarity across the Global South, we must strengthen our media cooperation and promote diverse voices,” he said.
In an era when global narratives often originate from a few dominant centers, Ethiopia’s message is clear: it’s time for the Global South to speak and to be heard through its own stories, institutions, and voices.