The Ministry of Tourism, in collaboration with the Information Network Security Administration (INSA), launched a new digital platform named “Visit Ethiopia” on Tuesday (July 8), aimed at showcasing Ethiopia’s diverse tourism offerings and enhancing its international visibility.
The website, officially unveiled at a ceremony in Addis Ababa attended by Tourism Minister Selamawit Kassa, INSA Director General Tigist Hamid, senior officials, and sector stakeholders, is positioned as a comprehensive gateway to Ethiopia’s cultural, historical, and natural attractions.
Equipped with an interactive chatbot, Visit Ethiopia offers real-time support to travelers and connects them directly with destinations and service providers. Visitors can explore, plan, and book accommodations, tours, car rentals, and other travel services, effectively bringing the entire tourism value chain online.
Speaking at the launch, Minister Selamawit highlighted Ethiopia’s wealth of tourism assets and stressed the need for digital innovation to make the sector more competitive.
“The platform will deliver timely and reliable information to both domestic and international tourists, while fostering closer cooperation among stakeholders across the tourism value chain,” she said, adding that it will also help improve the visitor experience from planning to arrival.
INSA Director General Tigist Hamid emphasized the platform’s design as user-friendly, secure, and accessible, reflecting Ethiopia’s broader digital ambitions.
“In an age when travel decisions are shaped online, this platform positions Ethiopia as a premier and secure destination, telling our story to the world through technology,” she noted.
Tigist also pointed out that Visit Ethiopia aligns with the goals of the national ‘Digital Ethiopia 2025’ strategy, further integrating tourism into the country’s digital transformation agenda.
According to the Ministry of Tourism, ongoing efforts will focus on expanding the platform’s offerings by collaborating with institutions such as Ethiopian Airlines Group, Immigration and Citizenship Services, and the Ethiopian Customs Commission.
The launch of Visit Ethiopia signals a renewed national commitment to harnessing digital tools for sustainable tourism development in the global travel market.